GREEN TO SCREEN

OCTOBER 2021

‘Green To Screen’ is an internal initiative which inspires a more sustainable workplace and way of living. In April 2021, the IMG sustainability committee introduced ‘Green Week’ - to coincide with World Earth Day on 22nd April. The week encouraged employees to evaluate the interactions between climate change and sport, making do and make mend and how colleagues can inspire one another to go greener. To launch this campaign, I devised a brand identity which is now widely used across the business to encourage everyone to get involved and work towards a healthier, fairer and greener world.

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