HELLO FRESH SAINSBURY’S

MAY 2017

Hello Fresh Sainsbury’s has launched a range of meal kits, featuring Sainsbury’s own brand ingredients. Unlike existing food delivery concepts, these recipe boxes are sold within stores and predominantly targeted at parents looking for affordable, easy and quick meals to prepare for the whole family.

This innovative product provides an alternative to ready meals, eating out, take-aways and the complexity and time spent searching for individual ingredients across the store. It also eliminates the need to commit to a subscription service and brings a new dynamic to convenience shopping. Each meal kit includes a seed packet to encourage children to partake in the preparation/cooking process and grow their own herbs.

Outcomes:
Gable Boxes
Labels
Seed Packets
Recipe Cards