EGGIES

MAY 2017

EGGIES is a innovative breakfast restaurant, targeted at working professionals who enjoy health and well being in addition to their careers. It is situated in Reuters Plaza, Canary Wharf with a number of fitness establishments in close proximity. EGGIES aims to provide high protein post workout dishes to those who enjoy participating in fitness activities within the working day. EGGIES brand identity is formed around eggs.

The rich, yellow, circular yolk captivates the audience, and it’s vibrant logo can be seen easily from a distance. The sleek, minimalist branding is in-keeping with the formal business district in which the restaurant is situated. EGGIES uses a combination of two sans serif fonts to achieve a modern, professional image, which can be seen on a variety of visual outcomes produced by the brand. 

Outcomes:
Menu
Business Card
Loyalty Cards
Stamp
Paper Bag
Merchandise